Multi-venue brand systems, campaign design, and production-ready creative

About

I’m a multi-disciplinary graphic designer with 19+ years of experience building bold, strategic design across print, packaging, digital,
large format, and out-of-home work.

A large part of my background is rooted in hospitality and entertainment: fast-moving environments where design has to work hard
and stay cohesive across every touchpoint. I’ve developed everything from restaurant branding, menus, and promotional campaigns
to event collateral, merchandise systems, environmental graphics, large-scale signage, and out-of-home advertising.

I’m used to working at multiple scales at once: shifting between detailed production work and big-picture visual systems: while keeping
everything aligned to the core brand story.

I work best in the space between concept and execution, taking an idea and shaping it into something clear, intentional, and memorable. I’m drawn to design that has personality and presence, not just polish.

I’m currently open to contract and freelance opportunities where I can integrate quickly into a team, support existing systems, or help build something from the ground up. Whether it’s a fast-turn project or a longer collaboration, I’m comfortable jumping in and contributing from day one.

When I’m not designing, I’m usually outside walking around taking photos of whatever tiny weird thing catches my attention: especially bugs up close. There’s something weirdly satisfying about zooming in on the details everyone else ignores.

At home I’m orbiting between my cats, my husband, and whatever typography rabbit hole I’ve fallen into that day. Kerning drama, type nerd debates, font obsession… I live there more than I probably should.

It keeps me grounded, curious, and slightly distracted in the best way.