Cluck Berry Tour 2022
This campaign was created for Wind Creek Montgomery. What the Cluck? is a casino promotion in which, and i’m not joking, the guests play tic-tac-toe against a real live chicken. The design brief stated that they wanted to use an illustration of a chicken with sunglasses. The intention was to have someone dress us as the chicken and they will go on a Rock and Roll Music tour to our different casinos. This sparked an idea in me to name the chicken “Cluck Berry” and stick to a Chuck Berry them using Cadillacs and Electric guitars. Rock and Roll chicken, baby!